Customers’ Behaviour Analysis in Furniture Field: IKEA Case in the Northern part of Bari province
نویسنده
چکیده
Between the 70es and the 80es, the firm strategy meant as the whole of choices to make in order to achieve long-term targets, or, as defined by SWOT Analysis, which one referred to during the economic boom years gives way to the strategic planning and the strategic management. In such a reference picture, the present situation of IKEA store in Bari (Puglia, Italy) is included. This study target is, therefore, to determine what can be the reasons linked to a different purchase choice by a particular group of individuals on a Primary Market Area.
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